Well, yes and no. You definitely need to deodorize the pet’s hindquarters after the anal sacs discharge and there are products which will do the job, fortunately. Butt-so-Fresh, however, is not one of them. My boyhood chum, Alan Kindred, is a graphic arts specialist and was kind enough to mock this up for me.
Since I’m trying to give credit where it is due, I should also mention the actual products that we do use. Pfizer makes a product called Eliminodor. This product tends to chemically bind the odor-causing molecules and neutralize most of the stink. We use this to clean off the pet’s hiney-hair. It’s also good for toning down the "doggy" smell when your buddy doesn’t really need a bath, but also doesn’t really smell exactly clean. However, with anal sac secretion, there is still sometimes a bit of residual odor following the "neutralization" process. So we do a little follow-up.
Floral-scented Fresh-n-Clean (by Lambert-Kay) finishes off our deodorizing process, leaving the dog smelling (you guessed it) fresh and clean. Well, at least smelling a lot fresher and cleaner than the anal sac secretion. You may note the uncanny similarity between the Fresh-n-Clean package and that of Butt-so-Fresh. It’s just a coincidence.